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Market Research for Small Business: What is it and Why do it?

Wednesday, November 15, 2017 @ 12:00 pm - 1:00 pm


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Market Research for Small Business: What is it and Why do it?

Trainer: Nina Gibbs, Founder of Savi Global Consulting

Join us for a webinar on Nov 15, 2017 at 12:00 PM PST.
Register now: https://register.gotowebinar.com/register/6989183486698873090

How can I use market research to help start or grow a business?
Is it worth the time or money?
What can I do myself without having to hire an expert?

Understanding your potential customers is one of the most important keys to effective marketing. Knowing where to find them and how to speak their language translates into sales.

Before you start or expand your business, be wise and test the viability of your product or service, learn all you can about the industry, demographics, trends and potential customer buying habits.

This webinar serves as an overview of what market research is and how you can use it to start and grow your small business. We’ll cover your options to conduct market research as a small business with limited resources.

We’ll also talk about free and inexpensive ways to get research including downloading an industry report, attending an industry event, using focus groups and surveys, and crawling social media. For businesses with an international reach, we’ll also discuss resources for expanding into global markets.

The content will instantly applicable to start-ups and existing businesses. It may be especially relevant for any entrepreneur looking for funding. Empower your business decisions with data and knowledge.

Nina Gibbs, Founder & Director of Savi Global has over 15 years of experience in business development, marketing strategy, and supply chain planning while working for key clients in the technology, food and agriculture, manufacturing, and defense sectors.

Leveraging her leadership experience with corporations like HP, Sony, Boeing, and Jack in the Box, as well as with the U.S. SBA’s Small Business Development Center program, she applies her extensive knowledge of doing business in the U.S., and offers consulting, business plans, and translation services to small and medium-sized businesses working internationally. Nina also advises on export opportunities and provides market research to growing companies.

All who register will be sent the recording.

After registering, you will receive a confirmation email containing information about joining the webinar.


Wednesday, November 15, 2017
12:00 pm - 1:00 pm
Event Category:


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