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Marketing Your Business Through a Crisis
Monday, April 6 @ 12:00 pm - 1:00 pmFree
Learn what key elements you want to add or adapt in your marketing message to succeed during and after a crisis.
It is important to communicate with sensitivity about how your product or service can help in these uncertain times.
Are you wondering how and if it’s right to continue to make sales during Covid- 19? What is the best way to market yourself so that you don’t struggle when it comes time to ask for the sale? Are you not sure what the dos and don’ts of promoting your business in times of crisis and beyond are?
In this training we will:
• Share simple and immediate steps to adapt your messaging.
• Explore the 3 key elements that make a strong marketing message.
• Consider whether to sell your product/service during a time of crisis or create a “pivot.”
• Review the do’s and don’t of marketing to get you through this time and adjust when the market improves.
Now is the time to create a strong message that positions you as the go-to business in your industry WHILE exuding empathy and showing up alongside your clients. Clearly identify and communicate the problem you solve for clients and how to distribute that message effectively online.
Join the free webinar, and we will help you to understand what you can do right now to help your clients and help your business grow.
Ashly McHatton is a cutting edge Professional Brand Developer and Business Brander for companies and other businesses nationally. She delivers full scan brand development across all media – visual, digital and social. She creates powerful brand identities applying a combined framework of platinum development standards used by Disney, Jeep, Starbucks, Clark Bar, REI and other leading global brands. With detailed analysis, she takes business visions to iconic branding and innovative, award-winning marketing reality.